VIBRANT COLORS AS CREATIVE AS YOU ARE

Wella color charm Permanent Gel Color provides the speed of liquid, conditioning, and convenience of cream.

• Vibrant, long-lasting, fade-resistant results with Gelfuse™ Technology
• The versatility of use – bowl and brush or bottle
• Excellent gray coverage covers the most resistant grays
• Up to 60% more conditioning than the leading competitor
• Up to 43% more shine (vs. untreated hair)
• • Long-lasting, fade-resistant results
  • Excellent gray coverage
  • Results are true to tone
  Wella Color Charm Permanent Gel Haircolor provides the speed of liquid, conditioning, and convenience of cream. Vibrant, long-lasting, fade-resistant results with Gelfuse™ Technology that saturates, penetrates, and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Excellent gray coverage that covers the most resistant grays. Very predictable, the color you want is always the color you get. The versatility of use – bowl and brush or bottle and a translucent mixture for better control. 
  Economical 1:2 mix ratio. Each tube makes 6 oz. of hair color which is enough color for long, thick hair. Up to two retouch applications in each tube and up to 50% more color than its closest competitor.